NETW 583 DeVry Final Exam Latest
NETW 583 DeVry Final Exam Latest
NETW 583 DeVry Final Exam Latest
Question 1.1. (TCO A) Which of the following persons is most likely to come up with a new way of manufacturing socks for a textile company? (Points : 5)
- Bill, who has been the mechanic working on the current socks manufacturing equipment for the last 15 years. He proudly states that he is a true expert on every aspect of these machines.
- Kate, who knows the basics of how the socks are now manufactured and how the machines work but comes from a completely different background as far as training and experience are considered.
- Frank, who has been newly hired because of his mechanical knowledge but has no real knowledge or understanding of how socks are manufactured.
- Lisa, who is the plant manager and is known for being impatient with her subordinates.
Question 2.2. (TCO A) Which of the following products would be considered novel? (Points : 5)
- A detergent advertises that it can remove spots.
- A company announces it has produced a recreational hovercraft for sale in toy stores.
- A cell phone company announces that it now offers text messaging.
- A college announces it will install artificial turf on its football field.
Question 3.3. (TCO B) During the 1990s, more and more people started using cell phones. As a result, the cell phone (Points : 5)
- began to deteriorate in quality because the industry could not keep up with production.
- became more expensive in response to increased demand.
- became better in quality.
- began to lose its technological utility.
Question 4.4. (TCO B) The scientists at Gerusa are former award-winning Soviet scientists who have all focused their attention on a cancer treatment. Working together, they have come up with remarkable solutions. The knowledge base they have (Points : 5)
- is explicit.
- is easily imitable.
- is socially complex.
- has a low degree of appropriability.
Question 5.5. (TCO C) Sheila Kessler is a retired millionaire who still likes to invest in new businesses and help other people get started in business. She would be called a(n) (Points : 5)
- loan shark.
- angel investor.
- first generation mentor.
- venture investor.
Question 6.6. (TCO C) Which of the following would describe a primary activity according to Michael Porter’s model of the value chain? (Points : 5)
- The human resource activities of Walmart
- A Walmart advertising campaign
- The accounting function at Walmart
- The development of new scanning equipment at Walmart
Question 7.7. (TCO C) Natal Technologies is developing a superior ultrasound machine for which it is required to invest $800,000. Based on the company’s analysis, the product will generate $200,000 from the first year till perpetuity. According to this, the payback period is ________. (Points : 5)
- 10 years
- 6 years
- 3 months
- 4 years
Question 8.8. (TCO D) When technology is progressing rapidly, firms are more likely to (Points : 5)
- commit themselves to fixed assets.
- focus on developing the necessary skills in-house.
- use linkages with other specialized firms to access resources they do not possess.
- focus on broadening their capabilities.
Question 9.9. (TCO E) Bob King is a Senior Vice President at Associated Grocers, and has been assigned to be the project champion for the development and implementation of a software pricing program. Both the buying department and the pricing department have determined that the new software pricing program is worthless, but they do not tell Bob. This is probably because (Points : 5)
- of Bob’s seniority.
- they lack a sense of ownership for the project.
- they have different goals.
- they cannot prove that it is worthless.
Question 10.10. (TCO E) Your boss does not favor the use of cross-functional teams. How would you respond to this? (Points : 5)
- The use of cross functional teams can result in products that do not satisfy customers’ needs.
- A cross-functional interface can help better ensure a product’s quality and price.
- Cross-functional teams usually result in products that cannot be engineered.
- Cross-functional teams necessitate the need for back and forth iterations between different stages in the product development process leading to longer cycle times.
Question 11.11. (TCO F) When eBay developed its online auction service, a need arose for making online payments, and PayPal was born. This is an example of how moving commerce online (Points : 5)
- can create additional intermediaries.
- reduces effectiveness.
- necessitates the need for virtual alliances.
- poses additional costs to suppliers and customers.
Question 12.12. (TCO F) Which of the following is an advantage of making a new generation of technology backward compatible? (Points : 5)
- Consumers will have to buy completely new complements.
- Consumer switching costs may be lower because they anticipate using their existing complements.
- Competitors will be unable to imitate the company’s strategy of making the technology backward compatible.
- It is typically less expensive to make a new generation of technology backward compatible than to not make it backward compatible.
1. (TCO A) In the opening case, Honda was developing both hybrid electric vehicles and hydrogen fuel cell vehicles. Which do you think would take longer to diffuse through the market and why? (Points : 40)
Question 2. 2. (TCO B) Fred Stringer has come up with a new computer program to help online sellers manage online auctions at sites such as eBay and others. It is superior to just using a spreadsheet to track auctions. He would like for his program to become the dominant design, but he also wants to earn a profit from all his hard work. What can Fred do to meet both of these objectives? (Points : 40)
Question 3. 3. (TCO C) Explain the advantages and disadvantages of rewarding and promoting development of the core competency. (Points : 40)
Question 4. 4. (TCO D) GERUSA is a company that uses Photodynamic Therapy to treat cancer and has major divisions in Germany, Russia, and the United States. The scientists in Russia develop cancer treatment methods. The Germans organize treatment clinics. The U.S. division gathers the financing and markets the treatment methods. What type of strategy is this, and what are the advantages and disadvantages of this type of strategy? (Points : 40)
Question 5. 5. (TCO E) When John Vegas contacted Dr. House about developing a marketing plan for GERUSA, Dr. House learned the following facts. Mr. Vegas lived in Kentucky. Dr. House was in North Carolina. The marketing expert lived in New Mexico. The medical director lived in Germany, and the scientist who had come up with this cancer treatment lived in Russia. What type of team would work for this far-flung organization? What problems might they encounter? (Points : 40)
Question 6. 6. (TCO F) Friction Technologies has come out with a new fuel-efficient engine for automobiles. Explain how Friction might use connectors, mavens, and salespersons to create an information epidemic about this new product. (Points : 40)