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MKTG 440 DeVry Week 5 Quiz 5 Latest

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MKTG 440 DeVry Week 5 Quiz 5 Latest

MKTG 440 DeVry Week 5 Quiz 5 Latest

MKTG440

MKTG 440 DeVry Week 5 Quiz 5 Latest

Question 1.1.(TCO 5) Every marketing communications message will have an appeal, or “hook,” within its message with which it tries to engage the audience and motivate them to respond. What are the three generic types of appeals utilized by marketers? (Points : 4)

  • Legal appeals, financial appeals, and moral appeals
  • Financial appeals, social appeals, and moral appeals
  • Social appeals, moral appeals, and emotional appeals
  • Rational appeals, moral appeals, and emotional appeals

Question 2.2.(TCO 6) The marketer perspective of cost includes all of the following except for __________.(Points : 4)

  • price
  • purchase costs
  • use cost
  • promotion

Question 3.3.(TCO 6) Which of the following is not a part of McDonagh’s model of sustainable communications?(Points : 4)

  • Ecological trust
  • Ecological access
  • Ecological disclosure
  • Ecological demand

Question 4.4.(TCO 5) What are the three basic types of appeal that a sustainability marketing message aimed at consumers can apply?(Points : 4)

Question 5.5.(TCO 6) List three common objectives of marketing communication efforts.(Points : 4)

MKTG 440 DeVry Week 5 Quiz 5 Latest

MKTG 440 DeVry Week 5 Quiz 5 Latest

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