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MKTG 440 DeVry Week 3 Quiz 3 Latest

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MKTG 440 DeVry Week 3 Quiz 3 Latest

MKTG 440 DeVry Week 3 Quiz 3 Latest

MKTG440

MKTG 440 DeVry Week 3 Quiz 3 Latest

Question 1.1.(TC0 3) The four different types of sustainability marketers are: (Points : 4)

  • do-gooders, self-employers, opportunists, and ethical strategists.
  • do-gooders, customers, opportunists, and ethical strategists.
  • do-gooders, stakeholders, opportunists, and ethical strategists.
  • do-gooders, environmentalists, opportunists, and ethical strategists.

Question 2.2.(TCO 3) Ecological objectives in sustainability marketing include: (Points : 4)

  • material use.
  • water use.
  • waste use.
  • All of the above

Question 3.3.(TCO 3) The concept of positioning includes __________. (Points : 4)

  • target market
  • differentiation
  • marketing mix
  • product

Question 4.4.(TCO 3) Which three metaphors form the basis of thinking about marketing strategy? (Points : 4)

MKTG 440 DeVry Week 3 Quiz 3 Latest

MKTG 440 DeVry Week 3 Quiz 3 Latest

Question 5.5.(TCO 3) Define the term “needs.” (Points : 4)

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