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MKTG 440 DeVry Week 1 Quiz 1 Latest

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MKTG 440 DeVry Week 1 Quiz 1 Latest

MKTG 440 DeVry Week 1 Quiz 1 Latest

MKTG440

 

MKTG 440 DeVry Week 1 Quiz 1 Latest

Question 1.1. (TCO 1) The different approaches to sustainability all belong in one of three groups. These three groups are __________, __________, and ________. (Points : 4)

  • status quo oriented, reform oriented, transformation oriented.
  • status quo oriented, marketing oriented, transformation oriented.
  • marketing oriented, reform oriented, transformation oriented.
  • status quo oriented, reform oriented, marketing oriented.

Question 2.2. (TCO 1) During the late 1980s, the environmentally conscious and active “green consumer” emerged in: (Points : 4)

  • Eastern Europe and North America.
  • Western Europe and North America.
  • Western Europe and South America.
  • Eastern Europe and South America.

Question 3.3. (TCO 1) Sustainability marketing is marketing that endures forever, and it delivers solutions to our needs that are: (Points : 4)

  • consumer based, ethical, viable, and ecologically oriented.
  • price based, ethical, viable, and economically oriented.
  • relationship based, economical, viable, and price oriented.
  • relationship based, ethical, viable, and ecologically oriented.

Question 4. 4. (TCO 1) Describe three challenges of marketing in the 21st century. (Points : 4)

Question 5. 5. (TCO 1) List two key elements of sustainability marketing. (Points : 4)

MKTG 440 DeVry Week 1 Quiz 1 Latest

MKTG 440 DeVry Week 1 Quiz 1 Latest

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