MKTG 440 DeVry Week 1 Quiz 1 Latest

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MKTG 440 DeVry Week 1 Quiz 1 Latest

MKTG 440 DeVry Week 1 Quiz 1 Latest

MKTG440

 

MKTG 440 DeVry Week 1 Quiz 1 Latest

Question 1.1. (TCO 1) The different approaches to sustainability all belong in one of three groups. These three groups are __________, __________, and ________. (Points : 4)

• status quo oriented, reform oriented, transformation oriented.
• status quo oriented, marketing oriented, transformation oriented.
• marketing oriented, reform oriented, transformation oriented.
• status quo oriented, reform oriented, marketing oriented.

Question 2.2. (TCO 1) During the late 1980s, the environmentally conscious and active “green consumer” emerged in: (Points : 4)

• Eastern Europe and North America.
• Western Europe and North America.
• Western Europe and South America.
• Eastern Europe and South America.

Question 3.3. (TCO 1) Sustainability marketing is marketing that endures forever, and it delivers solutions to our needs that are: (Points : 4)

• consumer based, ethical, viable, and ecologically oriented.
• price based, ethical, viable, and economically oriented.
• relationship based, economical, viable, and price oriented.
• relationship based, ethical, viable, and ecologically oriented.

Question 4. 4. (TCO 1) Describe three challenges of marketing in the 21st century. (Points : 4)

Question 5. 5. (TCO 1) List two key elements of sustainability marketing. (Points : 4)

ABS,AC,ACC,ACCT,ACT,ADJ,AH,AJS,AMP,ANT,ART,BA,BAM,BBA,BCOM,BIO,BIOS,BIS,BMGT,BPA,BSA,BSE,BSHS,BSOP,BUS,BUSN,CARD,CEIS,CHEM,CIS,CIT,CJA,CJS,CMC,CMGT,COLL,COM,COMM,COMP,CPN1, CRJ,CRMJ,CRT,CS,CWV,DBM,EBUS,ECE,ECET,ECN,ECO,