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MKTG 440 DeVry Complete Week Discussions Package

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MKTG 440 DeVry Complete Week Discussions Package

MKTG 440 DeVry Complete Week Discussions Package

MKTG440

 

MKTG 440 DeVry Week 1 Discussion 1 Latest

Evolution of the Marketing Concept (graded)

Is a belief that human ingenuity, technological innovation, and efficient markets will eventually combine to overcome the sustainability challenges outlined in this chapter defensible or misplaced?

MKTG 440 DeVry Week 1 Discussion 2 Latest

Framing Sustainability Marketing (graded)

Define corporate social responsibility (CSR). What is the link between CSR and sustainability marketing?

MKTG 440 DeVry Week 2 Discussion 1 Latest

Understanding Sust. Consumer Behavior (graded)

Why might it be challenging for a consumer with deep concerns about social and environmental issues to live a more sustainable lifestyle within the consumer society?

MKTG 440 DeVry Week 2 Discussion 2 Latest

Harnessing Cons. Behavior Sustainability (graded)

What are the advantages and disadvantages of formulating specific and measurable objectives in sustainability marketing?

MKTG 440 DeVry Week 3 Discussion 1 Latest

Objectives of Sustainability Marketing (graded)

When should a sustainable approach to marketing strategy that requires relationships with key stakeholders be reconsidered?

MKTG 440 DeVry Week 3 Discussion 2 Latest

Values of Sustainability Marketing (graded)

Why is the ecological question also a social question of resource equity in a world with limited resources? Discuss.

MKTG 440 DeVry Week 4 Discussion 1 Latest

Sustainable Products and Services (graded)

How would a firm define sustainable products and services?

MKTG 440 DeVry Week 4 Discussion 2 Latest

Characteristics of Products and Services (graded)

What steps could a company take to transform its approach to marketing communications from conventional promotion to the open and interactive dialogue at the heart of sustainable marketing communications?

MKTG 440 DeVry Week 5 Discussion 1 Latest

Sustainable Marketing Strategy (graded)

Is advertising an appropriate medium for sustainable marketing campaigns, or do the limits of the medium doom almost all ad campaigns to be perceived as green washing?

MKTG 440 DeVry Week 5 Discussion 2 Latest

Customer Cost (graded)

Explain the various types of purchase costs. Describe their importance in the context of sustainable products and show how they can be reduced.

MKTG 440 DeVry Week 6 Discussion 1 Latest

Sustainable Marketing Progress (graded)

Can substantive progress toward sustainability marketing be made unless consumers are willing to trade off some elements of convenience against other sustainability-oriented benefits?

MKTG 440 DeVry Week 6 Discussion 2 Latest

Social and Environmental Implications (graded)

What are the social and environmental implications of the growth of online consumption? Can increasing levels of e-commerce make a substantial contribution to sustainability marketing?

MKTG 440 DeVry Week 7 Discussion 1 Latest

Sustainability Marketing Transformations (graded)

Can substantive progress toward sustainability marketing be made unless consumers are willing to trade off some elements of convenience against other sustainability-oriented benefits?

MKTG 440 DeVry Week 7 Discussion 2 Latest

Brundtland Report + Sustainable Development (graded)

The Brundtland Report said that sustainable development required us to break out of old patterns of development. Why do you think that this has proven to be so difficult, and what role can marketing play in the process of breaking out of

 

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