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MKTG 430 DeVry Final Exam Latest

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MKTG 430 DeVry Final Exam Latest

MKTG 430 DeVry Final Exam Latest

MKTG430

 

MKTG 430 DeVry Final Exam Latest 

Page 1

Question 1. 1. (TCO 1) Describe Hofstede’s four-dimensional framework model. Why is it important for global marketers to uses and limitations of this model? (Points : 26)

Question 2. 2. (TCO 2) What are some of the strategies that can be used to minimize negative country-of-origin effect? (Points : 28)

Question 3. 3. (TCO 3) Describe first mover advantage. Would it make sense for all companies to try to realize a first mover advantage? (Points : 28)

Question 4. 4. (TCO 4) Explain why companies should perform concept tests and test marketing when introducing new products to global markets. (Points : 28)

Question 5. 5. (TCO 5) Identify and describe the environmental factors that affect pricing. Do companies have any control over these factors? (Points : 28)

Question 6. 6. (TCO 6) Define distribution density, channel length, and channel alignment. Give at least one example of how each can differ between countries. (Points : 28)

Question 7. 7. (TCO 7) What types of companies would you suggest sponsor the next Olympic Games? How would such firms profit from their associations with the event? (Points : 28)

Question 8. 8. (TCO 8) List the external and internal factors that influence a firm’s decision whether to centralize or localize advertising decisions. (Points : 28)

Question 9. 9. (TCO 9) Why should companies consider adopting functional organizational structures? (Points : 28)