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MKTG 425 DeVry Week 1 Case Study Latest

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MKTG 425 DeVry Week 1 Case Study Latest

MKTG 425 DeVry Week 1 Case Study Latest

MKTG425

 

MKTG 425 DeVry Week 1 Case Study Latest

Reality Selling-Marcus Smith/Liberty Mutual Case Study

Read the Reality Selling Case Study details in Chapter 2 in the text (beginning of the chapter and end of the chapter after the questions) and the Reality Selling Today Role Play 2, Liberty Mutual details in Appendix 1. Prepare a case study analysis using the Case Study Guidelines in Doc Sharing to address how you can reach the call objectives noted at the end of the Role Play 2 details in Appendix 1. In your analysis, you should also address question 2-16 (end of Chapter 2 after the case details) within the analysis portion of the format.

Objectives

Formatting for the case study assignment will follow the case study guidelines, which you can download from Doc Sharing. Please be sure that your submitted answer has a statement of the problem, summary of the facts, analysis, recommendation, and conclusion clearly identified. The way to do that is to include subheadings. If your answer is not prepared according to the case study guidelines, I will return it to you for editing and resubmission.

Guidelines

Your first case analysis is due this week and is a role play-based case study. You will complete an analysis of the Liberty Mutual (Reality Selling Today Role-Play 2), which is located in Appendix 1 of your textbook. In this scenario, you work for Liberty Mutual and you are working on a meeting with Pat Stanley, the import director for Farris Footwear, Inc. In order to analyze the case, please follow the Case Study Guidelines from Doc Sharing when completing the assignment. Additional details about Liberty Mutual are available at the opening and closing of Chapter 2.

In your write-up, you are to address the call objectives noted at the end of the Role-Play Case Study in the Appendix. For this first case, you will be planning how you can meet your call objectives. To do this, consider all the information you already have, consider needs that many firm’s like Farris Footwear have, and consider the questions you will ask. How will you build rapport and establish trust or value? The thought process is endless, but focus on what will help you to reach your goals and objectives on this sales call.

The final paper will be three- to five-pages in length, double-spaced, APA formatted, with a cover sheet and references page. The reference and cover sheet do not count toward the page length. The paper must contain at least one citation from the textbook and one from an additional source (journal, newspaper, etc.).

Prepare your paper with the following sections.

  1. Statement of the Problem
  2. Summary of the Facts
  3. Analysis
  4. Recommendations and Conclusion
  5. References/Bibliography

Grading Rubrics

Category Points % Description
Documentation, Formatting, and Editing 36 40 Quality work will include proper inline citations and a bibliography reflecting APA style. Quality work will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.
Statement of the Problem 13 14.5 Clearly states the problem(s) in the case or provides decision for the future of the firm.

Apparent audience of problem section is clear and appropriate for the exercise.

Summary of the Facts 13 14.5 Provides a summary of the facts in the case that are relevant to the stated issue(s)/problem(s).

Includes pertinent history or background information, industry trends, or other relevant data.

Analysis 14 15.5 Clearly addresses and responds the assigned case questions.

Uses tools associated with analysis are comparison, contrast, and synthesis.

Other tools used (must be appropriate) such as environmental scan, SWOT, pros and cons, etc.

Recommendations and Conclusions 14 15.5 Provides clear direction relevant to the problem(s)/issue(s) identified.

Recommendations are based on the information and analysis completed.

Provides clear and specific reasons for the recommendations (speaks like a consultant).

Clearly tells the audience how to fix the problem(s) identified.

Defends why recommendations will work.

Provides a conclusion or concluding remarks that may be necessary.

Total 90 100 A quality paper will meet or exceed all of the above requirements.

Best Practices

The following are the best practices for preparing this paper.

  • Cover Page: Include course name and number, instructor name, your name, title of assignment, and date.
  • Body of Your Write-up: Use a header titled with the name of your project. Example: “MKTG425 Week 1 Case Study Analysis – Role Play Liberty Mutual”. Show division with headers as stated above (Statement of the Problem, Summary of the Facts, Analysis, and Recommendations). You would include the information you found during your research, investigation, and analysis.
  • Conclusion: An effective summary identifies the main ideas and major support points from the body of your report. Minor details should be left out. Summarize the benefits of the ideas and how each affect the case outcome of objectives, your objectives.
  • Work Cited: Use the citation format as specified in the Syllabus (APA format).

Additional hints on preparing the best possible project.

  1. Apply a three-step process of writing… Plan, Write, and Complete.
  2. Prepare an outline of your case analysis before you go forward.
  3. Complete a first draft and then go back to edit, evaluate, and make any changes required.
  4. Use visual communication to further clarify and support the written part of your report. Example are graphs, diagrams, photographs, flowcharts, maps, drawings, animation, video clips, pictograms, and tables..
  5. Demonstrate effective written communication that is free from errors in punctuation, syntax, spelling, and grammar.

Case Study Guidelines

Case studies are interdisciplinary in scope; they cross many disciplines within organizations and expose the manager to many varied situations of day-to-day activities. Case studies are a picture-in-time, much like an accounting profit and loss report for a past business quarter. They are, after all, real life situations.

Cases develop a manager’s analytical skills, because the results are quantitative and qualitative in nature and support their recommendations and decisions. They are also beneficial in helping the learning process of asking the right question(s).

Case studies place you (the student) in hypothetical consultant position, requiring you to weigh the facts and options to recommend those critical decisions. As the consultant, you are to remain objective and refrain from making subjective claims. Opinions should be supported using concepts and terms from your text. If you use outside research, be sure to cite your sources in the body of the paper, as well as listing the source as a reference at the end of the paper.

A case study will have three common traits. They deal with real companies and situations, seldom have a solution, and contain loads of data. Your task as a consultant will be to review the respective data, locate the relevant information, arrange it in a practical and sequential order, and arrive at a solution or recommendation. You must remain objective throughout this process.

Since this is a formal analysis, you are to write in a style that reflects formal, collegiate level work. This will include an objective perspective, third person voice, and lack of contractions, slang, and expressions. Any references should contain appropriate citing. Failure to do so will affect your grade.

There are many ways to look at a single case study. First, look for questions that need to be answered. Look for issues, constraints, potential problems, and what needs to be changed that would perhaps strengthen the company, create growth, or increase profits.

There are numerous ways to organize and write a case study. For this course, a case study analysis should include a Statement of the problem, a Summary of the Facts, Analysis, and Recommendation(s).

Statement of the Problem(s)

State in a few sentences the problem (or you may want to think about issues if the word problem causes you confusion) that exists within the case study. There may be multiple problems. Always keep your audience (a Board of Directors who may have hired you) in mind while formulating the problem statement; they may have opposing views on the situation.

Note that some cases do not have a recognizable problem. In these cases, you may be asked to state what decisions you would make for the future of the company.

Summary of the Facts

Briefly, sum up the facts in the case that are relevant to the stated issue(s)/problem(s). It may include pertinent history or background information, industry trends, or other relevant data.

Analysis

Analysis is often the most difficult portion of the case to write and should be completed before any attempt to develop physically the writing of the case. This is the area where assigned case questions can be addressed and responded to.

The tools associated with analysis are comparison, contrast, and synthesis. Comparison is looking for and then finding similarities among other elements being analyzed. Contrast is looking for and finding differences between elements. Synthesis is integrating the information and formulating a consistent interpretation of the case.

Other tools include performing an environmental scan, a SWOT analysis, or simply listing pros and cons to several key alternatives. Not all of these tools are relevant and selection is on an as-needed basis.

Recommendations

This section provides direction. Based on the information and analysis, state your recommendations. This is your argument. Using the information of the case and the analysis, you argue that certain steps should or should not be taken. Your audience must be able to understand the reasons for your recommendations. These recommendations should not be summative in nature, but specific. It is not appropriate from a consultant position to simply suggest more research unless you define who, what, where, how, and why. Nor should you recommend hiring a consultant. Essentially, you ARE the hired consultant. Tell the audience how to fix the problem(s) and why your solution will work.

Conclusion

This section is for any concluding remarks that may be necessary. Not all case studies need this section because concluding remarks may have been made in the recommendation section.

Reference Page

At the conclusion of the Case Study, a reference page in APA format is required. Place any sources you used in your assignment and ensure each has been cited within the write-up where appropriate. Review the resources within the Student Hub for APA formatting guidelines.