MKTG 410 Week 5 Discussions Latest-DeVry

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MKTG 410 Week 5 Discussions Latest-DeVry

MKTG 410 Week 5 Discussions Latest-DeVry

MKTG410

MKTG 410 Week 5 Discussions Latest-DeVry

DQ 1 – Media Impact

From the consumer’s point-of-view, which of the media (Internet marketing, direct marketing) we are discussing this week are likely to make you change your buying behavior and why?

DQ 2 – Media Channels

Discuss the digital disruption that is impacting the traditional print media of newspapers and magazines. What are some of the ways publishers can respond to these changes and attract and retain advertisers?