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MKTG 410 Week 2 Discussions Latest-DeVry

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MKTG 410 Week 2 Discussions Latest-DeVry

MKTG 410 Week 2 Discussions Latest-DeVry

MKTG410

MKTG 410 Week 2 DQ Latest-DeVry

DQ 1 – Brand Building

Discuss how technology and the emerging role of digital and social media are impacting the role of brand managers. What can companies do to train brand managers so they can keep up with the changes occurring in digital and social media?

DQ 2 – Market Segmentation

What is market segmentation and why is it important? What characteristics do we use to describe segments, and what criteria do we use to assess the attractiveness of a segment?