MKTG 310 DeVry Midterm Exam Latest

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MKTG 310 DeVry Midterm Exam Latest

MKTG 310 DeVry Midterm Exam Latest

MKTG310

 

MKTG 310 DeVry Midterm Exam Latest

Question 1.1. (TCO 3) When ninth graders saw movies with actors smoking, their own intent to smoke was _____. (Points: 5)

• decreased
• constant
• increased only if they already smoked
• increased

Question 2.2. (TCO 5) When a gas station blows “fresh coffee smell” around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of _____ marketing to influence customers. (Points: 5)

• one-on-one
• subliminal
• differentiated
• sensory

Question 3.3. (TCO 2) Ethnic groups with a(n) _____ tend to relax their identification with their country of origin. (Points: 5)

• recent population growth
• longer history in the United States
• increasing household income
• ethnic symbolism

Question 4.4. (TCO 1) For marketers, _____ is the most important marketing phenomenon of this decade. (Points: 5)

• consumer-generated content
• culture jamming
• transformative consumer research
• economics of information

Question 5. 5. (TCO 1) Identify the difference between a need and a want. (Points: 40)

Question 6. 6. (TCO 7) Describe the basic premise of motivational research and how it might be conducted. (Points: 40)

 

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