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MKT 230 ( Introduction to Marketing)Complete Class All Assignments ,Discussion Questions  and checkpoint

MKT 230 week 1 CheckPoint Marketing Concepts

CheckPoint:  Marketing  Concepts

Using the information found in  Ch. 1 of the textbook, complete the Marketing Concepts table found in Appendix  B.

Post your completed Appendix B as an attachment in the Assignments link of the  ecampus.


MKT 230 week 2 Assignment Marketing Plan Exercise

Assignment: Marketing Plan Exercise

Review the Marketing Plan Exercise found on p. 136 of the textbook.

Answer questions 1–5 of the Marketing Plan Exercise.

Include two to three outside referencesto support your answers with research.

Post your assignment as an attachment in the Assignments link of the e campus.


MKT 230 week2 CheckPoint Market Planning at Qode

Read the case scenario, Decision Time at Qode, on pp. 38–39 of the textbook.

Write a200–300 word response describing how the three steps of business planning–strategic, functional, and operational–can be seen in the marketing decisions being made by Qode.  Include information on who the decision makers are at each level and what they do in the in planning process. Use figure 2.1 on pp. 41 of the textbook as a guide.  Post your response as an  attachment in the Assignments link of the e campus


MKT 230 week3 CheckPoint Consumer Decision Making Process

In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry and problem-solving methods that were used to evaluate alternatives, select a product, and evaluate the product post-purchase.

Complete the table in Appendix C, using Figure 5.3 on p. 144 of the textbook as a guide, by describing the stages in the decision process of a recent purchase.

Post your completed Appendix C as an attachment in the Assignments link of the  ecampus.


MKT 230 week4 CheckPoint Customer Relationship Management

Review the descriptions of  customer relationship management (CRM) characteristics found in Appendix D.

Complete Appendix D by identifying ,tivities that can be classified by each characteristic of a CRM plan: share of  customer, lifetime value of a customer, customer equity, or high-value  customers.

Post your complete Appendix D as an attachment in the Assignments link of the  e campus.


MKT 230 week4 Target Market Strategy

Resource: Ch. 7 in Marketing: Real People, Real Choices
Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine.
Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points:

  • Consumer demographics
  • Consumer psychographics
  • Consumer behaviors
  • A segment profile

Include detailed speaker notes and an APA-formatted reference slide with your presentation.


MKT 230 week5 CheckPoint New Product Development

Read the following: You are  working in the product development department of a company that creates house hold products. Your team has come up with an idea for a revolutionary new  cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop the new product.

Draft a 200- to 300-word response  to the above scenario.

Post your response in the Assignments link of the e campus.


MKT 230 week6  Assignment Life Cycle Management Analysis

In this assignment, you  practice using critical thinking skills. You analyze a case by conducting  research, defining problems, and making recommendations. Remember to suspend  personal bias and judgment while investigating the multiple stages of product  strategies and life cycle management.

Resource:  Ch 9 of Marketing: Real People, Real Choices

  • Read the following: In recent times, a popular consumer electronics company, Apple®has released a high-demand product to the marketplace. The iPod®portable MP3 player and iTunes ®interface allow the user to quickly and easily purchase, download, and listento music. As with any new product in the marketplace, Apple®hastaken steps to manage this product throughout its marketing life cycle.

Write a 700- to 1,050- word paperan alyzing how the company has managed each stage of the product life  cycle ofits popular MP3 player. Determine which stage of the life cycle the  productisi n currently. Defend why you feel the product is in the stage you  identified. Your paper should include the following elements:

o A brief description  of the product’s objectives and marketing strategies

o An analysis of the introduction phase of the product

o An overview of how the company has managed or should manage the product through the growth stage

o A review of how the maturity stage has affected or will affect the product’s sales, profits, pricing, and marketing communication

o A prediction of the product’s decline in the marketplace

Summarize your paper by answering the following questions: Do you agree or disagree with how each stage has >enmanaged? What alternative approaches to life cycle management would you suggest?

Include a recommendation for  management of the next applicable stage of the product life cycle.

Format  your paper according to APAstandards.

Post your paper as an attachment  in the Assignments link of the  ecampus.


MKT 230 week6 CheckPoint Branding Strategies

Select a large company that has  created a strong product identity in the market. What branding strategies has the company  used to create its product identity?

Provide examples and explain your  reasoning in a 200- to 300-word response as an attachment in the Assignments link of the e campus.

MKT 230 week7 CheckPoint Integrated Marketing Communication Strategies


The goal of integrated marketing communication (IMC)  is to produce a unified promotional message that has the customer as its  focus. All promotional activity, such as media advertising, sales promotion,  personal selling sponsorships, and public relations, is geared toward delivering ,on sistent uniform message.

Draft a 200- to 300-word response answering the following questions:

How does an organization establish an IMC plan?

What are some of the different stages a company goes through when developing  itsIMCstrategy?

Post your response as an attachment in the Assignments link of the ecampus


MKT 230 week8 Assignment Sales Promotion Techniques

Write a 700- to1,050-word paper summarizing the key sales promotion techniques that  marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques:

Discounts and deals

Increasing  industry visibility

Price-based  consumer ales promotions

Attention-getting consumer sales promotions

Format your paper according to APA standards.

Post your paper as an attachment  in the Assignments link of the  ecampus.


MKT 230 week8 CheckPoint1 Developing an Advertising Campaign

Resource: Analysis: GEICO televisioncommercials try to appeal to wide audience/Audio File: Day to Zy

Listen to the Audio File, Day to Zy, byclicking on the Electronic Reserve Reading link located under Week 8 on  theMaterialspage of your student website.

Describe the steps a company must  considerwhen developing their own advertising campaign, keeping some of the key  pointsof the story in mind. Your answer should be 200–300 words in  length,posted as an attachment in theAssignments link of the ecampus.


MKT 230 week8 CheckPoint2 Marketing Concepts Activity

Draft a 200- to 300-word response  totheMarketing Concepts: Discussing Choices and Ethical Issues question 6  found onp. 532 of Marketing: Real People, Real Choices. Your response should be posted as an attachment in the Assignments link of the  e campus

MKT 230 week9 Capstone DQ

How has learning about marketing concepts given you a better understanding  of the market place and how businesses and consumers make decisions? Has what  you have learned about marketing increased your interest in a future career in marketing? What do you value most from taking this course?  Your response should be posted  as a normal DQ response – disregard the prompt in the  grade book.

MKT 230 week9 Marketing Plan

Select a product or service you  would like to introduce to the marketplace. It may be from an existing company or a  new concept .

Prepare a 1,750- to 2,100-word  marketing plan for your selected product or service. Include the following  elements:

o A brief description  of the product or service being offered

o An analysis of the market in which the product or service will be offered

Sizeand demographics of the markets

Potential competitors, if any

o An analysis of the  marketing strategies that will be used for the introduction of the product  or service:




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