BUSN 312 Strategic audit of Tesla Motors
Using the guides and resource suggestions listed in Chapter 12, perform a strategic audit of Tesla Motors,
Inc. A good starting point is the company’s investor relations website at: http://ir.teslamotors.com/
The audit should include the following:
I. Current Situation
a. Current Performance b. Strategic Posture II. III. Strategic Managers
a. Board of Directors b. Top Management External Environment
a. Natural Environment b. Societal Environment c. Task Environment IV. Internal Environment
a. Corporate Structure b. Corporate Culture c. Corporate Resources V. VI. Analysis of Strategic Factors
a. SWOT b. Review of Current Mission and Objectives
Strategic Alternatives and Recommended Strategy a. Strategic Alternatives b. Recommended Strategy VII. Implementation VIII. Evaluation and Control Unoriginal Content:
Your essay may contain no more than 10% quotes from other sources. Paraphrase what you
read instead of copying and pasting. You may not re-use work that you have submitted in
previous classes. All work in this class must be original.
Essays that contain more than 50% unoriginal content will not earn any credit. Essays that
contain between 10% – 49% unoriginal content will receive a substantial point deduction.
Paraphrase instead of copying and pasting. Please note there is a difference between
unoriginal content and plagiarism. Unoriginal content is correctly quoted and cited.
Plagiarized sentences and paragraphs are not correctly quoted or cited. Plagiarism will result
in an automatic zero for this assignment.
Grading Rubric Point
Unsatisfacto Situation s ry (Below Satisfactory Exceptional (90% Percenta Possibl Earne 80%) (80% – 89%) – 100%) ge e d Criterion Current Points Did not Clearly Thoroughly sufficiently discussed the discussed the discuss the current current situation, current situation, including situation of including performance and the performance strategic posture. company. and strategic Research is well- posture. documented. 100 10 10 Strategic Did not Provided a Provided a Managers sufficiently clear thorough discuss the discussion of discussion of the strategic the strategic strategic managers. managers managers including the including the board of board of directors directors and and top top management. management. Research is welldocumented. External
Environment Did not Provided a Provided a sufficiently clear thorough discuss the discussion of discussion of the external the external external environment environment, environment, including including natural, natural, societal and task societal and elements. task elements. Research is 100 10 10 100 10 10 100 10 10 thorough and welldocumented. Internal
Environment Did not Provided a Provided a sufficiently clear thorough discuss the discussion on discussion on the internal the internal internal environment. environment environment including including corporate corporate structure, structure, culture culture and and resources. resources. Research is
thorough and welldocumented. Strategic
Factors Did not Provided a Provided a sufficiently clear thorough discuss the discussion on discussion on the strategic the strategic strategic factors factors. factors including SWOT including and the mission SWOT and the and objectives. mission and Research is objectives thorough and welldocumented. Strategic Did not Provided a Provided a sufficiently clear thorough and discuss discussion on discussion on Strategies strategic strategic strategic alternatives alternatives alternatives and and and recommended recommende recommended strategies. d strategies. strategies. Research is Alternatives 100 10 10 100 20 20 100 10 10 thorough and welldocumented. Implementati Did not Provided a Provided a sufficiently clear thorough Evaluation discuss discussion on discussion on and Control implementati implementatio implementation, on, n, evaluation evaluation or evaluation or or control. control. A detailed control. Some financial financial analysis analysis is is included. included. Research is on, thorough and welldocumented. Provided No evidence Most of the All arguments research to of research. essay is supported by Significant supported by research. All instances of research. research is missing Used at least correctly citations. seven credible documented with More than sources. in-text citations support
arguments 20% and a reference unoriginal page. content. Use
not use at
library. 100 10 10 100 10 10 100 100 Frequent
errors. Use of Mechanics Final Score first and Minor Technically second grammatical, flawless, person, punctuation, mechanically and instead of and spelling grammatically third person errors. correct.