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BUS 372 Module 6 Assignment Event Promotion

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BUS 372 Module 6 Assignment Event Promotion

BUS 372 Module 6 Assignment Event Promotion

BUS372

BUS 372 Module 6 Assignment Event Promotion

Due Date: Jul 16, 2017 23:59:59       Max Points: 100

Details:

Promotion is an important part of executing a successful event. Successful event promotion creates awareness of the event and generates interest for participants, spectators, and volunteers. One key to successful event promotion is the creation of a clear, consistent message about the event. A good promotion gets people excited about the event while providing basic details about the who, what, when, where, why and how of the event. Depending on the size and scope of the event, many different promotional avenues are available including print, radio, and television advertising, creation of an event specific website and the use of social media.

Review the existing promotion plans and materials you received from the event coordinator during the “Event Coordinator Interview” you conducted for your Topic 2 assignment. Think about the event you are planning and determine how you can create additional promotional strategies and pieces that build on what is already in place to promote the event to targeted participants, the local community and potential volunteers. Use the “Event Promotion” handout to create an event promotion plan. In Topic 3 you generated ideas for implementing two forms of digital media (Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, blogging, event website, etc.) to promote your event and engage the community and volunteers. Feel free to build on that content as part of your event promotion plan.

In addition to the steps above, you will create an event flyer and a written piece that could be placed in local newsletters, newspapers, and magazines. On all artifacts, be sure that you provide a consistent visual and written message. Use the “Event Promotion” handout to ensure you provide a consistent message in all of your promotion formats.

Submit your completed “Event Promotion” handout along with the flyer and written piece by the end of Topic 6.

APA format is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to Turnitin.

Event Promotion 

1
Unsatisfactory
0.00%
2
Less than Satisfactory
65.00%
3
Satisfactory
75.00%
4
Good
85.00%
5
Excellent
100.00%
100.0 %Content
40.0 %Message Components For Participants, Spectators, and Volunteers Message components (who, what, when, where,   why, and how) for participants, spectators, and volunteers are not included. Message components (who, what, when, where,   why, and how) for participants, spectators, and volunteers are incomplete. Message components (who, what, when, where,   why, and how) for participants, spectators, and volunteers are complete but lack relevant event details and information. Message components (who, what, when, where,   why, and how) for participants, spectators, and volunteers are clear and accurate and include relevant event details. Message components (who, what, when, where,   why, and how) for participants, spectators, and volunteers are comprehensive and presented in a persuasive manner.
15.0 %Mediums for Digital Event Promotion Two mediums for digital event promotion are not included. Two mediums for digital event promotion are incomplete or inappropriate for marketing the event. Two mediums for digital event promotion are complete and appropriate for marketing the event, but lack relevant event details and information. Two mediums for digital event promotion are appropriate for event marketing and include clear and accurate information. Two mediums for digital event promotion are appropriate for event marketing and show clear command of digital media promotional techniques and persuasion.
15.0 %Digital Event Promotion Plan The plan for using digital mediums to promote the event is not included. The plan for using digital mediums to promote the event is incomplete. The plan for using digital mediums is complete but lacks relevant event details and information. The plan for using digital mediums is complete and includes all relevant event information. The plan for using digital mediums is comprehensive and includes all relevant event information.
15.0 %Print Event Promotion Plan The plan for using print mediums to promote the event is not included. The plan for using print mediums to promote the event is incomplete. The plan for using print mediums is complete but lacks relevant event details and information. The plan for using print mediums is complete and includes all relevant event information. The plan for using print mediums is comprehensive and includes all relevant event information.
15.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use) Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) and/or word choice are present. Sentence structure is correct but not varied. Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. Writer is clearly in command of standard, written, academic English.
100 %Total Weightage